How We Operate

Your United Way of Rockbridge is a non-profit with a single employee, the Executive Director. Together with a working Board of Directors and a community of volunteers, we fulfill the following duties:

Allocations: The Allocation Committee is responsible for allocating the funds we raise to community agencies.

  • Organize and operate a systematic program of allocating funds raised in the annual United Way Campaign
  • Evaluate agency budget requests in terms of community needs, analyze and evaluate the cost of programs, and devise and improve methods of evaluating program effectiveness
  • Recommend to the Board of Directors allocations to prospective beneficiary agencies or services
  • Recommend to the Board of Directors the adoption of the annual Campaign Goal
  • Serve throughout the year, as needed, for the purpose of reviewing allocations to the agencies and to evaluate and revise the Fund Distribution policies and procedures

Governance: The Governance Committee make sure we are operating as well as we can!

  • Review, draft and recommend to the Board of Directors amendments to the organization’s by-laws as necessary

Campaign: The Campaign Committee manages our annual campaigns, in which we raise money for local agencies.

  • Organize, prepare and conduct the annual campaign
  • Report to the Board of Directors on the progress of achieving the annual campaign goal and at the conclusion of the event

Finance: The Finance Committee helps us keep our finances in order.

  • Oversight of financial transactions
  • Review and approval of monthly financial statements
  • Development of financial operational guidelines
  • Recommend to the Board of Directors an annual budget for the organization

Publicity: The Publicity Committee is our face to the public.

  • Present United Way’s image to the public
  • Build relationships in and with the community
  • Communicate the impact United Way’s work has in and on the community
  • Educaet the public about philanthropy and ways to engage in thoughtful charitable giving
  • Work through the media and personal contacts to meet these aims

Planning: The Planning Committee makes sure we’re on the right path.

  • Develop and recommend to the Board of Directors a plan to meet the human service needs for the community and address the future role of the United Way of Rockbridge
  • Monitoring progress on the plan, and reporting this progress to the Board

Community Impact: The Community Impact Committee oversees  programs to help agencies work together on projects to accomplish community goals. We do not administer any programs, but seek ways to bring people together to address the areas of weakness that have been identified.

  • Rockbridge Reads! is the umbrella that supports a variety of programs and activities throughout Rockbridge County focused on creating a culture of literacy so that all children enter school ready to learn. Working with all three local school divisions, all three colleges, and interested community partners, we are seeking creative ways to enhance early childhood literacy.

If you’re interested in serving on any of these committees, or would like more information about them, please contact us at